Empowering Women in Business: Insights from Amera CEO, LuzElena Rivers, at the Global Summit of Women

Amera CEO, LuzElena Rivers, at the Global Summit of Women

LuzElena Rivers, the CEO of Amera, recently attended the 34th Global Summit of Women held in Madrid. Alongside other influential women in business, Rivers shared her insights and experiences during a session that highlighted the entrepreneurial spirit of all participants. This blog post will delve into the key takeaways from her session and the significance of empowering women in the business world.

The Entrepreneurial Spirit at the Global Summit of Women:
The Global Summit of Women is an annual event that brings together women leaders from around the world to discuss and promote women’s economic empowerment. This year’s summit, held in Madrid, showcased the entrepreneurial spirit of all participants, including LuzElena Rivers. The session she participated in provided a platform for sharing experiences, ideas, and strategies for success in the business world.

Insights from LuzElena Rivers’ Journey with Amera:
As the CEO of Amera, LuzElena Rivers has played a pivotal role in the growth and success of the company. During her session at the Global Summit of Women, she emphasized several key insights that have contributed to her journey with Amera:

1. Strategy: Rivers highlighted the importance of having a clear vision and a strong foundation to protect a company from vulnerabilities. She encouraged entrepreneurs to develop an exit strategy and work backward to ensure long-term success.

2. Profit Planning and Cash Flow: Rivers emphasized the need to plan for profitability in the short-term (6 months), medium-term (2 years), and long-term (5 years). She also stressed the importance of identifying areas that consume cash flow and creating multiple streams of revenue. Additionally, she advised entrepreneurs to establish a solid bank relationship to support their financial needs.

3. A-Team: Rivers discussed the significance of key performance indicators (KPIs) and metrics platforms for implementing data analysis. She suggested finding an Excel expert or utilizing AI tools to create KPIs. Rivers also emphasized the importance of employees embracing the brand and vision of the company, and management bringing in three times their salary for a return on investment.

4. Leadership and Execution: Rivers highlighted the transition from tactical to strategic leadership. She emphasized the importance of influence, delegation, and team members stepping up as leaders. Rivers encouraged entrepreneurs to work on their business rather than in their business, ensuring that the company can grow independently from them.

5. AI Scaling: Rivers discussed the role of artificial intelligence (AI) in business growth. She highlighted the use of AI for data analysis, content creation, and benchmarking against competitors. Rivers emphasized the importance of leveraging AI to forecast future market trends.

6. Women Membership Benefits: Rivers shared various membership benefits for women entrepreneurs, including organizations like WPO, Enterprising Women, and PWN Madrid. She encouraged investing in self-development skills through workshops, books, and participation in acceleration programs offered by institutions like Goldman Sachs and universities. By sharing these insights, Rivers aimed to inspire and empower other women entrepreneurs to take charge of their businesses and drive success.

Acknowledgments and Gratitude:
LuzElena Rivers expressed her gratitude to the Global Summit of Women – Spanish Delegation and other powerhouse women in business, including Moderator Monica Smiley, Publisher & Editor of Enterprising Women (USA); Speaker Sandra Nolasco, CEO and Founder of Twinco Capital (Spain); and Speaker Shannon Kalayanamitr, Co-Founder of Orami PTE (Vietnam), for providing Amera with the opportunity to engage in a meaningful discussion. She commended their dedication to empowering women in the business world and acknowledged the importance of such platforms in fostering collaboration and knowledge-sharing among women leaders.

Attending the Global Summit of Women in Madrid was a significant milestone for LuzElena Rivers, CEO of Amera. Her participation underscored the entrepreneurial spirit of all attendees and provided a valuable platform for sharing insights. Rivers emphasized the importance of developing a clear exit strategy and planning backward to safeguard a company’s foundation and vision. Key points included focusing on profit planning for various timeframes, managing cash flow, establishing revenue streams, and nurturing positive bank relationships. Additionally, she highlighted the use of KPIs for analysis, ensuring team alignment with the brand, and targeting a management ROI of three times their salary. Rivers also stressed the need to transition to strategic leadership, delegate effectively, and prioritize business growth beyond direct involvement. Leveraging AI for data analysis, content creation, and competitor analysis was another focal point. Finally, she encouraged investing in self-growth, exploring acceleration programs, and seeking mentorship opportunities for personal development.

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LuzElena Rivers

Started Amera Solutions on the grassroots level with a desire to help her community. In 2010 she identified a need for ambulatory outpatient transportation. From tough beginnings herself, Mrs. Rivers developed an affinity for those who lacked the resources to take care of themselves and their families. Mrs. Rivers self-funded the start of Amera, growing it to the $10 million company it is today.

'To offer innovative health solutions to our local, national and international clients, one transport at a time.'
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