Lack Of Capital For Women-Owned Businesses by Amera’s CEO

Lack Of Capital For Women-Owned Businesses

Lack Of Capital For Women-Owned Businesses

After being rejected by many banks, Elena Rivers, born in Colombia, took the risk of self-funding her company, AMERA Solutions. The company, which provides countywide transportation services for ambulatory medical treatments for as little as $15, is now valued at $12 million, with sales forecasted to be $4 million in 2020.

Yes, there are several successful business people out there. Still, this fantastic CEO of Amera, Forbes Next 1000, and named a top 13 Latina National Corporate Executives by Latina Style Magazine -Is doing it Well!

As for her purposes, she was beginning a business has never been a troublesome undertaking. It was an alternate story that required assets to develop. As per books, phases of preparation, and experts, you ought to offer support or item that most individuals need. Search for answers to troubles and figure out how to mark yourself, as she did.


She tackled people requiring reliable transportation after a clinical treatment where sharing rides isn’t a choice. A prepared medical attendant who can sign you out and drive you home was the way to reduce the risk of mobile medical procedure habitats. That is what Amera Solutions gives; the difficulties and torments of development and extension were an alternate story.

Lack Of Capital For Women-Owned Businesses |AMERA is now valued at $12 million with sales forecasted to be $4 million in 2020.

She sent off an assistant in the space of clinical transportation for day medical procedure methods in 2013, three years after laying out her business. She was eager to apply for capital financing for development and innovation to help her extension. She wanted to finance, notwithstanding the enormous bank she had used for quite a long time, which dismissed her twice because of no insurance.

During her Goldman Sachs 10,000 Small business program in 2016, her guides recommended she apply to more modest banks. Amazingly, these banks dismissed her after learning her FICO rating was just 680. Her experience instructed her that customary bank foundations have a specific hunger for loaning. She wasn’t deserving of their cash if she didn’t have a financial assessment of at least 720, an independent structure, modern hardware, an auto shop, or a solid handshake. Before long, she understood the imbalance that ladies confronted while looking for subsidizing to develop and extend their business was a hindrance in the real world.

The Women’s Business Enterprise National Council (WBENC) shows that ladies own 4 out of 10 organizations in the United States, adding up to 12.3 million. These organizations use 9.2 million individuals and create $1.8 trillion in income, yet the hole among people in endorsed loaning is still genuine.

Starting in 2018, 12.3 million ladies-possessed organizations are in the United States. Contrast that with 1972, when there were just 402,000 ladies who possessed organizations.

Amazingly the pandemic brought open doors for private companies from the public authority, and she seized each opportunity to apply for help. She had a superior possibility of getting support because of a worldwide pandemic rather than strolling into a bank foundation with a strategy requesting capital venture. She used those assets to keep and recruit more representatives and position her organization by offering administrations for COVID needs, and it worked!


She developed her business by 970%, took care of the outsider moneylender, and extended her business internationally.


The year is 2022, and her business is flourishing with a fantastic open door; soon after that, she was perceived by Forbes Next 1000 and named the best 13 Latina National Corporate Executives by Latina Style Magazine.


Her decision is never to surrender or quit accepting that your persistent effort won’t ever pay off or that you won’t be perceived for your strength and trust in yourself. Still, today, ladies-possessed organizations keep filling in fast numbers; there will never have been an excellent opportunity to act to change the disparity we face today.



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Outpatient Medical Transportation in Houston, Texas, with Amera and CEO LuzElena Rivers
LuzElena Rivers

Started Amera Solutions on the grassroots level with a desire to help her community. In 2010 she identified a need for ambulatory outpatient transportation. From tough beginnings herself, Mrs. Rivers developed an affinity for those who lacked the resources to take care of themselves and their families. Mrs. Rivers self-funded the start of Amera, growing it to the $10 million company it is today.

'To offer innovative health solutions to our local, national and international clients, one transport at a time.'
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